In a time when we're busier and more stressed than ever, we seek relaxation in different forms. ASMR is for many answer to that, and the amount of youtube videos are increasing daily.
ASMR stands for autonomous sensory meridian response, and is a relaxing, sedative sensation that begins on the scalp and moves down the body. Also called "brain massage", many watches ASMR videos for better sleep.
The youtube profile Gentle Whispering has 1.4 million subscribers so something is telling me this phenomenon is here to stay. Check out her relaxing towel folding session below: